哈尔滨工业大学经济与管理学院张紫琼教授学术讲座-凯发游戏
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哈尔滨工业大学经济与管理学院张紫琼教授学术讲座-凯发游戏

来源:   作者:王熙  日期:2022年06月22日  点击数:

讲座时间:6月28日(周二)上午9点

腾讯会议:112-789-261

讲座题目:early bird versus late owl: an empirical investigation of individual shopping time habit and its effects

讲座内容:little research has focused on online shopping habit, particularly concerning time, missing opportunity to potentially improve important outcomes by the simple innovative use of time. based on a unique dataset that includes reviews as well as pertinent purchases at the individual level from a large online retailer, this study investigates whether consumers exhibit time habits for online shopping and whether following such time habits affects their satisfaction and re-visit behavior. we employ activity-based metrics to assess individual shopping time habit, and results show that consumers form shopping time habits, and they obtain higher consumer satisfaction and exhibit greater re-visit behavior when the timing of shopping follows their shopping time habits.

主讲人简介:张紫琼,哈尔滨工业大学经济与管理学院教授、博士生导师,研究方向为电子商务、消费者行为。近年来,在misq、tm、jtr等期刊发表录用论文40余篇;主持国家自然科学基金多项(优秀青年项目、重点项目等),教育部新世纪优秀人才支持计划项目、教育部霍英东教育基金青年教师项目各1项。获elsevier中国高被引学者、黑龙江省自然科学二等奖1项、黑龙江省科技进步二等奖1项、教育部全国百篇优秀博士学位论文提名奖等。

主办:经济管理学院运营管理创新团队

承办:服务科学与创新四川省重点实验室

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