time: june 28, 2022,9:00am
tencent meeting id.：112-789-261
about lecture：little research has focused on online shopping habit, particularly concerning time, missing opportunity to potentially improve important outcomes by the simple innovative use of time. based on a unique dataset that includes reviews as well as pertinent purchases at the individual level from a large online retailer, this study investigates whether consumers exhibit time habits for online shopping and whether following such time habits affects their satisfaction and re-visit behavior. we employ activity-based metrics to assess individual shopping time habit, and results show that consumers form shopping time habits, and they obtain higher consumer satisfaction and exhibit greater re-visit behavior when the timing of shopping follows their shopping time habits.
about the lecturer：ziqiong zhang is a professor at the school of economics and management, harbin institute of technology. her research interests cover the e-commerce，consumer behavior. her research has been published in journals such as mis quarterly、tourism management、international journal of hospitality management.