zheng hongming-凯发游戏

 zheng hongming-凯发游戏
innovation entrepreneurship and management
.
zheng hongming

hits: date:2022-11-12 12:09

name

zheng hongming

gender

male


nationality

chinese

academic post

assistant   professor



£ ph.d.   supervisor rmaster’s supervisor

academic qualification

phd



graduation school

chinese   academy of sciences


academic engagement

(representative)

publications

[1] wang x.t, rao linlin,   zheng hongming. neural substrates of framing effects in social contexts: a   meta-analytical approach. social neuroscience, 2016, 1-12.

[2] wang xt, rao l., zheng   h. framing effects: behavioral dynamics and neural basis. in: reuter m.,   montag c. (eds) neuroeconomics. studies in neuroscience, psychology and   behavioral economics. springer, berlin, heidelberg, 2016, 145-165.

[3] zheng hongming, shi   wb. influence of consumer personality on promotion mode preference and   promotion response. ergonomics, 2016, 22(2): 21-25.

[4] zheng hongming, shi   wb. the influence of review scores and presentation methods on consumers'   purchase intention. commercial research, 2016, 474(10): 157-163.

[5] zheng hm, zhu lq.   neural mechanism of proposer’s decision-making in the ultimatum and dictator   games. neural regeneration research, 2013, 8(4):357-362.

[6] wang x.t, rao linlin,   zheng hongming framing effects: behavioral dynamics and neural basis.   neuropsychologia, 2010, 48(11): 3198-3204.


projects

[1] flow's   psychophysiological mechanism and its relationship with identity, national   natural science foundation of china (youth project), 2019.1-2021.1. investigator.

[2] the influence mechanism of   consumer sentiment on satisfaction and brand loyalty in online giveaway   promotion. the ministry of education of humanities and social science project.   project no. 18xja630001, 2018- 2021, investigator.

[3] research on the   connotation and structure of developmental human resource management and its   multi-path impact mechanism on employee engagement, national natural science   foundation of china, 2016.1-2019.12, project no. 71572157, investigator.

[4] the   concept and structure of developmental human resources management and its   effect on employee’s loyalty, national natural science foundation of china,   2016.01-2019.12, project no. 71572157, investigator.

[5] the   psychological and physiological mechanism of flow and the relationship with   identity recognition, national natural science foundation of china,   2019.01-2022.12, project no. 71801180, investigator.

[6] neural   basis of ecological basis, research fund from ministry of education, china,   2012.1-2014.12, project no. 12yjc630317, principal investigator.

[7] eye movement   research of framing effects under ecological context”, research fund for the   central universities, 2011.1-2012.12, project no. swjtu11br19, principal investigator.


case

[1] recruiting   branch manager of chengdu classic view media advertising company. china   management case sharing center.


course name

undergraduate

human   resource management




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