fan ting-凯发游戏

 fan ting-凯发游戏
marketing
.
fan ting

hits: date:2022-11-12 12:13

name

fan ting

gender

female


nationality

chinese

academic post

assistant   professor



£ph.d. supervisor £master’s supervisor

academic qualification

phd



graduation school

southwest   jiaotong university


academic engagement

(representative)

publications

[1] ting fan, asadullah khaskheli, syed ali raza,   nida shah. the role of economic policy uncertainty in forecasting housing   prices volatility in developed economies: evidence from a garch-midas   approach. international journal of housing markets and analysis, 2022.

[2] ting fan, bo pu, samart powpaka, liaogang   hao. the impact of disaster of a national airline on the nation's tourism: an   empirical investigation. sustainability, 2019, 11(5): 1233.

[3] ting fan, naiyi ye. re-examining the   influence of product-harm crisis on brand. journal of southwest jiaotong   university (social science), 16(2): 6-13, 2015.

[4] jiang yushi, ting fan. the effect of   background design on customers’ attention to the print ads--from the liquor   eye movement experiment proof. journal of marketing science, 2014, 10(2):   113-119.

[5] yushi jiang and ting fan, the effect of   background design on customers’ attention to the print ads--from the sichuan   liquor eye movement experiment proof. international conference of asian   marketing association, march 1315, 2014,   korea, 2014.

[6] ting fan, jian   shi. perception comparison of brand equity in sino-british consumer cultures.   business research, 2012, (3): 7375.


projects

[1] research on the mechanism of privacy saliency   and precision advertising persuasion effect in the context of big data.   humanities and social sciences project of the ministry of education (project   no.: wq111020j01002). march 2020-march 2025. principle investigator.

[2] the influence mechanism of sichuan cuisine   experience on chengdu city brand. sichuan province philosophy and social   sciences key research base project (project no.: none). 2017. investigator.

[3] product-harm   crisis’ effect upon company brand equity. research fund for the central   universities (project no.: 2682013cx077). april 2012-november 2014. principle   investigator.

[4] comprehensive   learning model of accurate communication of online oriented advertising under   the background of big data. national natural science foundation of china   (project no.: 71572156). january 2016-december 2019. investigator.

[5] the influence mechanism of sichuan   cuisine experience on the chengdu brand. sichuan province philosophy and social sciences key research base project (project no.: cc14g04). june 2017-june   2019. investigator.

[6] medium and   long-term development planning management. consulting service contract (project   no.: 2018h010216). may 2018-august 2018. investigator.

[7] ping an   securities’ big data project on listed company's network atlas database and   deep excavation on the relationship of stock price change. 2017/06-. investigator.  

[8] media air   conditioner domestic marketing big data keyword combing project, december   2015- january 2016. principle investigator.


book

[1] modern advertisement theory and   case studies. southwest jiaotong university press, 2014.


course name

undergraduate

communication essentials

product and   brand management




网站地图