geng lihui-凯发游戏

 geng lihui-凯发游戏
marketing
.
geng lihui

hits: date:2022-11-12 12:14

name

geng lihui

gender

female


nationality

chinese

academic post

associate professor



£ph.d. supervisor rmaster’s supervisor

academic qualification

phd



graduation school

southwest   jiaotong university


academic engagement

(representative)

publications

[1] geng lihui, yao   jiajia. research on the impact of discount depth and product scarcity on   consumers′ purchase intention in online promotion. economics and management,   2020, 34(06): 14-21.

[2] lihui geng,   yawen yang, yong xu. to pursue personality or conformity: a study on the   impact of face view on consumers’ need for uniqueness.   psychology&marketing, 2019, 36(3): 188-197.

[3] lihui geng,   xiaoli li. an empirical study on the relationship between consumption   emotions and brand loyalty. chinese journal of communication, 2018, 11(3):   267-288.

[4] geng lihui and   jianmin jia. the effect of consumption emotions on brand loyalty in different   consumption experiences. journal of marketing science, 2014, 10(1): 35-51.

[5] geng lihui. how   consumption emotions impact upon post-purchase behavior: an empirical study   into product consumptions. application of statistics and management, 2012, 27(1):   1-9.

[6] geng lihui, tingjui chou. how ale and bale   impact upon satisfaction and word-of-mouth behavior: an empirical study into   product consumptions. nankai business review, 2007, 10(3): 35-42.


projects

[1] research on the   influence mechanism of consumption emotion on satisfaction and brand loyalty in   online gift promotion. humanities and social sciences project of the ministry   of education (project no. 2018s090027). november 2018-july 2022. principle   investigator.

[2] how consumption   emotions impact upon consumer satisfaction and brand loyalty in online   premium promotion context. humanities and social sciences foundation of the   ministry of education of china (project no.: 18xja63000). august 2018.8-july   2021. principle investigator.

[3] the   relationships between consumption emotions and post- purchase behavior.   research fund for the central universities (project no.: swjtu12cx085). september   2011-september 2013. principle investigator.

[4] management   science terminology--marketing. national natural science foundation of china (project   no.: 70840015). january 2009-december 2009. investigator.




books

[1] empirical study   of the relationship between product consumption emotions and post-purchase   behavior. china economic publishing press, 2014.

[2] consumer   psychology. south western university of finance and economics press, 2003.


course name

undergraduate

internet   marketing




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