li xiaoli-凯发游戏

 li xiaoli-凯发游戏
marketing
.
li xiaoli

hits: date:2022-11-12 12:21

name

li xiaoli

gender

male


nationality

chinese

academic post

associate professor



£ph.d. supervisor rmaster’s supervisor

academic qualification

phd



graduation school

southwest jiaotong   university


academic engagement

(representative)

publications

[1] lihui geng,   xiaoli li. an empirical study on the relationship between consumption   emotions and brand loyalty. chinese journal of communication, 2018, 11(3):   267-288.

[2] cheng huahong,   li yuanfu, li xiaoli. research on agent relation based on two-principal agent   relation in construction projects. journal of southwest jiaotong university   (social sciences), 2013.

[3] zhenzhong guan,   li xiaoli. optimal ordering and pricing policy for perishable commodities   with unreliable supplier. statistics and decision, 2011, 4.

[4] zhenzhong guan,   li xiaoli. ordering policy on defective one-way substitutable perishable   commodities. statistics and decision, 2010, 9.


projects

[1] research   on the development opportunities of sichuan liquor enterprises in the   "one belt, one road" strategy: priority ranking and selection of   export target markets of countries along the belt and road based on the   revised gravity model. sichuan social science planning project (project no.:   sc16bj019). 2017.

[2] the   research on factors of brand extension. research fund for the central   universities (project no.: swj33312cx118). january 2012- december 2013. project host: li xiaoli.

[3] research   of multi-generation perishable commodity revenue management considering   consumer’s choice and substitution behavior. national natural science   foundation of china (project no.: 71002065). january 2011-december 2013. project host: guan   zhenzhong, project member: li xiaoli.

[4] industry   study of suining jinqiao district. hechuang development company. january   2013-december 2013. project host: li xiaoli.


professional engagement

practice

[1] marketing   consultant in sichuan dingdian management consulting co., ltd.

[2] consulting   service in benchmark fangzhong architectural design co., ltd.

[3] consulting service in chengdu huihaiyun   technology co., ltd.


course name

undergraduate

marketing

international   marketing


mba

marketing management




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